I was approached by this campaign to create a branding package that they would use for their municipal election race. I was tasked to create a name brand, lawn sign, business cards and a Facebook cover image. They wanted to create something that would stand out from the norm of political graphics yet still have a very professional look to it.
The first starting point was to create a name branding for the client. This had to also incorporate what they were running for and in which part of the city.
This was then to be applied to all the subsiquent products in different colour sequences. Below is the Facebook cover image followed by the lawn sign.
The next task was to create a solid looking business card that held weight to the name but wasn't cluttered with too much information. It was important to have the text 'elect' written on the upper left as it naturally leads your eye to the name.
By putting all of the contact information on the backside were were able to declutter the overal card. We used a laminted, heavier stock card (16pt) to help add weight and a differentiation between other cards people would receive.
