I was asked by a municpal candidate to create a full branding package for his 2014 Fall campaign. My roll was to lean on my political experience to create a brand that was first of all legible, secondly modern and new. The candidate wanted to rely heavily on social media (a must in today's policital age) so a hashtag was created that used his campaign slogan. It was strategically placed on his lawn signs, literature, business cards and website.
