I was asked to work on an exciting, new project who's goal was to connect the people of Toronto for one night of dinner and discussion using the Twitter hashtag #1000dinnersTO. The purpose was to gather information that would then influence the currently mayoral race in the city. My roll was to create the full branding; including logo, website, national newspaper ads and social media ads.
The logo was inspired by Toronto's unique diversity as I wanted to create something that Torontonians can instantly recogize as their own.
The website gained national media coverage with almost a dozen news stories, many televised interviews and promotions and thousands of social media hits, retweets and posts. Overall it was very, very successful.
Below is the website content broke by section. The full website experience can be found at www.1000dinnersto.com
Below are the Social Media cover images as well as the ads and posters.
